jeli Privacy Policy — How We Protect Your Personal Data
At jeli, the privacy and security of every player's personal data is a core operational commitment, not an afterthought. This Privacy Policy explains in plain English what data we collect from Bangladesh players, why we collect it, how we use and store it, who we share it with, and what rights you have over your own information at every stage of your relationship with jeli.
Six Commitments jeli Makes to Every Player
Our approach to data privacy is built on six core principles that govern every decision we make about how your personal information is handled.
Minimal Data Collection
jeli collects only the personal data that is strictly necessary for account registration, identity verification, payment processing, and the delivery of our Services. We do not collect data speculatively or beyond what each specific purpose requires.
No Unauthorised Third-Party Sharing
Your personal data is never sold, rented, or traded to third parties for marketing purposes. Data is shared only with trusted service providers who assist in delivering our platform, and only under strict contractual obligations of confidentiality.
Industry-Standard Security
All data transmitted between your device and jeli's servers is protected by 256-bit SSL encryption. Account credentials are stored using one-way hashing algorithms. Our infrastructure is subject to regular security audits and penetration testing.
Defined Retention Periods
We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. Once retention periods expire, data is securely deleted or anonymised.
Your Rights Are Respected
Every registered jeli player has the right to access, correct, export, or request deletion of their personal data. These requests can be submitted at any time by contacting our support team, and we commit to responding within 30 days.
Transparent Policy Updates
When we make material changes to this Privacy Policy, we notify registered players by posting a prominent notice on the jeli platform. We will always give you advance notice before changes take effect so you can review updated practices.
Who We Are
jeli operates the online betting and casino platform accessible at https://jeli.asia (the "Platform"). For the purposes of this Privacy Policy, jeli acts as the data controller in respect of personal data collected from players and visitors who access the Platform from Bangladesh.
This Privacy Policy applies to all personal data collected through the Platform, including data collected during account registration, KYC verification, payment transactions, customer support interactions, and general browsing of the website. By creating an account or using any of the Services available on the Platform, you acknowledge that you have read and understood this Privacy Policy.
Personal Data We Collect
The categories of personal data that jeli collects and processes are set out in the table below. The data collected varies depending on the nature of your interaction with the Platform.
| Category | Data Items | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, NID or passport number, photograph | Registration & KYC verification |
| Contact Data | Mobile number (Bangladesh), email address (if provided) | Registration |
| Financial Data | bKash / Nagad / Rocket / Upay wallet numbers, bank account references, transaction history | Deposit & withdrawal processing |
| Technical Data | IP address, device type, browser type, operating system, session identifiers | Each platform session |
| Usage Data | Pages visited, games played, bet history, session duration, feature interactions | Ongoing platform use |
| Communications Data | Support chat transcripts, complaint records, notification preferences | Support interactions |
| Responsible Gaming Data | Self-imposed limits, cooling-off elections, self-exclusion records | When tools are activated |
jeli does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data (except where voluntarily provided in the context of responsible gaming support), or biometric data beyond what is required for identity verification.
How We Collect Your Data
3.1 Data You Provide Directly
The majority of personal data jeli holds about you is data that you provide to us directly. This includes information submitted during account registration, identity documents uploaded during KYC verification, payment method details provided when making a deposit or withdrawal, and communications you send to our customer support team.
3.2 Data Collected Automatically
When you access the jeli Platform, certain technical and usage data is collected automatically through standard web technologies. This includes your IP address, device identifiers, browser configuration, and behavioural data such as the pages you visit, the games you play, and the duration of each session. This data is collected using server logs, cookies, and similar tracking technologies as described in Section 7 of this Policy.
3.3 Data from Third Parties
In limited circumstances, jeli may receive data about you from third-party service providers. For example, our payment processing partners may confirm the registration status of a mobile wallet number to assist with fraud prevention, or identity verification services may provide a confirmation of the validity of a document you have submitted. In all such cases, jeli requires its third-party providers to handle data in accordance with applicable data protection standards.
How We Use Your Personal Data
jeli uses the personal data it collects for the following specific purposes:
- Account management: Creating, maintaining, and administering your jeli player account, including processing login requests and enabling account security features such as two-factor authentication.
- Identity and age verification: Confirming that you are at least 21 years of age and that the identity information you have provided is accurate, as required before withdrawal access is granted.
- Payment processing: Facilitating deposit and withdrawal transactions via bKash, Nagad, Rocket, Upay, and Bangladeshi bank transfers, and maintaining accurate transaction records.
- Service delivery: Providing access to betting markets, casino games, live dealer tables, slots, and all other features of the jeli Platform.
- Customer support: Responding to your enquiries, resolving complaints, and maintaining records of support interactions for quality assurance and dispute resolution.
- Fraud prevention and security: Detecting, investigating, and preventing fraudulent transactions, account takeover attempts, money laundering, and other prohibited activities.
- Responsible gaming: Monitoring account activity to identify patterns that may indicate problem gambling behaviour, enforcing player-set limits, and facilitating self-exclusion requests.
- Platform improvement: Analysing aggregated usage data to understand how players interact with jeli so that we can improve the design, features, and performance of the Platform.
- Legal and regulatory compliance: Meeting obligations under applicable laws, responding to lawful requests from competent authorities, and maintaining records as required by law.
- Communications: Sending you service notifications, security alerts, and (where you have opted in) promotional communications about jeli offers, tournaments, and seasonal promotions.
Legal Basis for Processing
jeli processes personal data on the following legal bases, depending on the specific processing activity:
- Contractual necessity: Processing that is necessary to perform the contract between jeli and you as a registered player — this covers account management, service delivery, and payment processing.
- Legal obligation: Processing required for compliance with applicable laws, including anti-money laundering obligations, age verification requirements, and responses to lawful authority requests.
- Legitimate interests: Processing that jeli conducts in pursuit of its legitimate business interests, including fraud prevention, platform security, and aggregated analytics, provided that such interests are not overridden by your fundamental rights and interests.
- Consent: Processing based on your freely given, specific, and informed consent — this applies primarily to marketing communications and the use of non-essential cookies. You may withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
Sharing Your Personal Data
jeli does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. We may share your data in the following limited circumstances:
6.1 Service Providers
We engage a number of trusted third-party service providers who process personal data on our behalf in order to deliver the jeli Platform and associated services. These include payment processors (including mobile wallet operators such as bKash and Nagad), identity verification providers, cloud infrastructure providers, customer support software platforms, and game content providers such as Pragmatic Play, Evolution Gaming, Spribe, and Ezugi. All service providers are required to process data solely on jeli's instructions and to maintain appropriate security standards.
6.2 Legal and Regulatory Disclosure
jeli may disclose personal data to law enforcement agencies, regulatory authorities, or courts where required to do so by applicable law, valid legal process, or in connection with the prevention, detection, or prosecution of fraud, money laundering, or other criminal activity. In such circumstances, jeli will disclose only the minimum amount of data necessary to comply with the specific legal requirement.
6.3 Business Transfers
In the event that jeli undergoes a merger, acquisition, restructuring, or sale of all or a substantial portion of its assets, personal data held about players may be transferred to the relevant successor entity. In such circumstances, jeli will take reasonable steps to ensure that the acquiring entity honours the commitments made in this Privacy Policy.
Cookies and Tracking Technologies
jeli uses cookies and similar tracking technologies on the Platform to support core functionality, improve the user experience, and gather aggregated analytics. The categories of cookies we use are as follows:
| Cookie Type | Purpose | Required |
|---|---|---|
| Essential | Session management, authentication tokens, security (CSRF protection), load balancing | Yes — cannot be disabled |
| Functional | Storing user preferences such as game filters, language settings, and notification choices | Optional |
| Analytics | Aggregated, anonymised data on page visits, session durations, and feature usage to improve the Platform | Optional |
| Fraud Prevention | Device fingerprinting to detect suspicious account activity, multi-account abuse, and unauthorised access | Yes — required for security |
You may manage your cookie preferences through your browser settings. Please note that disabling essential or fraud prevention cookies may prevent certain features of the Platform from functioning correctly, including the ability to log in and place bets.
Data Security
jeli implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
- 256-bit SSL/TLS encryption on all data transmissions between your device and jeli's servers
- One-way hashing of account passwords using industry-standard algorithms — jeli staff cannot view or retrieve your password
- Two-factor authentication (2FA) available for all player accounts and enforced for all internal staff accounts
- Role-based access controls limiting internal staff access to personal data on a strict need-to-know basis
- Regular third-party security audits and penetration testing of the Platform infrastructure
- Automated anomaly detection systems that flag unusual account activity for human review
- Secure, encrypted storage of KYC documents with access limited to the compliance team
Despite these measures, no internet-based platform can guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, jeli will notify affected players without undue delay and will take all reasonable steps to contain and remediate the incident.
Data Retention
jeli retains personal data for as long as is necessary to fulfil the specific purpose for which it was collected, subject to any applicable legal or regulatory minimum retention requirements. The general retention periods applied by jeli are as follows:
- Account and identity data: Retained for the duration of the active account relationship plus a minimum of five years following account closure, to meet anti-money laundering record-keeping obligations.
- Financial transaction records: Retained for a minimum of five years from the date of each transaction, in accordance with applicable financial record-keeping requirements.
- KYC documentation: Retained for a minimum of five years from the date of verification, or longer where required by applicable law.
- Customer support records: Retained for three years from the date of the most recent interaction, to support dispute resolution and quality assurance.
- Technical and usage data: Retained in identifiable form for up to 13 months, after which it is aggregated and anonymised for analytical purposes.
- Marketing preference records: Retained until you withdraw consent or request deletion, plus a reasonable period thereafter to evidence compliance.
On expiry of the relevant retention period, personal data is securely and permanently deleted from jeli's systems, or anonymised in a manner that makes re-identification impossible.
Your Data Rights
As a registered jeli player, you have the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request" and include your registered mobile number so that we can locate your account.
jeli will respond to all data rights requests within 30 days of receipt. Where a request is particularly complex or involves a large volume of data, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it. There is no charge for submitting a data rights request.
Please note that certain rights are subject to exceptions. For example, the right to erasure may be restricted where jeli is required to retain data to comply with a legal obligation, such as the financial record-keeping requirements described in Section 9.
Children's Privacy
The jeli Platform is strictly an adult service. Our Services are not directed at, and are not intended to be used by, any person under the age of 21. jeli does not knowingly collect personal data from individuals under 21 years of age.
If jeli becomes aware that it has inadvertently collected personal data from an individual under the age of 21, we will take immediate steps to delete that data from our systems and close the relevant account. If you have reason to believe that a person under 21 has registered an account with jeli, please contact us immediately at [email protected].
Third-Party Links
The jeli Platform may contain references to third-party services, such as payment processing partners (bKash, Nagad, Rocket, Upay) or game content studios (Pragmatic Play, Evolution Gaming, Spribe, Ezugi, Microgaming, NetEnt). While jeli takes care in selecting reputable partners, we do not control the privacy practices of these third parties and are not responsible for the content or privacy policies of their own platforms or applications.
When you interact with a third-party service — for example, when completing a mobile wallet transaction — you are subject to that third party's own terms and privacy policy. We encourage you to review the privacy policies of any third-party services you use in connection with your jeli account.
Changes to This Privacy Policy
jeli reviews and updates this Privacy Policy periodically to reflect changes in our data processing practices, applicable law, or Platform features. When we make a material change to this Policy, we will post a prominent notice on the jeli Platform at least 14 days before the updated Policy takes effect, and we will update the "Last updated" date shown at the top of this document.
For registered players, we will additionally send a notification to your registered mobile number summarising the key changes. Your continued use of the Platform after the effective date of an updated Privacy Policy will constitute your acknowledgement of those changes. If you do not accept the updated Policy, you should cease using the Platform and may request account closure by contacting [email protected].
Contact Us
For all privacy-related queries, data rights requests, or complaints about jeli's data handling practices, please contact our dedicated privacy support channel:
- Email: [email protected] — use subject line "Privacy Policy Query" or "Data Rights Request"
- Response commitment: Privacy and data rights enquiries receive a response within 5 business days; formal data rights requests are processed within 30 days
- Support hours: 24/7, Bangladesh Standard Time (UTC+6)
When submitting a privacy-related request, please include your registered mobile number and a brief description of your query so that we can identify your account and respond efficiently. You do not need to provide your password or any other sensitive credential when contacting our support team.
For general questions about how jeli operates, please also refer to our FAQ page and our Terms & Conditions.
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